Overview
LG Multiservicios is a Managua distributor of supplies for sublimation, MDF, textiles, and screen printing. Its WordPress site mixed several page builders, had inconsistent styles and terrible performance, and relied on so many plugins that even the admin panel was slow. Above all, it had no usable online catalog and didn't show up in search engines, so customers couldn't browse the products.
Through TecnoTool, the company I work for, I built the entire site in 4 weeks alongside a designer. I reused the company's Gutenberg theme and extended it with WooCommerce, keeping existing user data, plus an AJAX cart that, instead of charging, builds a quote and sends it through WhatsApp. Prices are only shown to registered users. The site loads in 2.1 s and scores 100 on Lighthouse SEO.
The Problem
Mix of page builders
Inconsistent styles
Terrible performance
Admin slowed by plugins
No online catalog
Invisible on search engines
The Solution
Custom Gutenberg theme
Native blocks instead of heavy plugins
WooCommerce catalog
Up-to-date products, previous data kept
WhatsApp quotes
The cart sends the order ready to quote
Design system and technical SEO
A consistent site that shows up on Google
Design
I oversaw a design that started from wireframes and a prototype reviewed with the client: an appealing, easy-to-browse catalog, with colors, margins, and patterns defined in theme.json across the whole site.
Technologies Used
The Performance
- 0
Performance
- 0
Accessibility
- 0
Best Practices
- 0
SEO
Lighthouse scores, with a 2.1 s load time.