Overview
Creativa Empresarial is a Nicaraguan agency offering recruitment and selection, business mentoring, corporate event organization, and digital marketing. Its site, a WordPress landing page built with Elementor and other free plugins, had deteriorated from lack of maintenance: it was unstable and slow, its editor was full of ads, and it didn't show up in search engines. The agency had no online calling card that matched its services.
At TecnoTool, the company I work for, we picked it as part of a plan to renew our legacy WordPress sites. Working with a designer and a backend developer, I chose the stack, oversaw the design, and built the Next.js frontend architecture, the customizable Strapi blocks, and the deployment. In 3 weeks the site became modern, animated, and stable: it loads in 1.16 s, scores 100 on Lighthouse accessibility, and now shows up in search results.
The Problem
Invisible on search engines
Editor full of ads
Unstable WordPress install
Poor performance
Outdated design
No online calling card
The Solution
Migration to Next.js and Strapi
A stable site, free of third-party plugins
Editable content in Strapi
The team changes text and blocks without code
Modern, animated redesign
A calling card that matches the agency
Technical SEO
The agency shows up when people search for it
Design
I worked on the design with the team's designer, starting from wireframes and a Figma prototype: a modern identity with subtle animations that bring the landing page to life without sacrificing performance or accessibility.
Technologies Used
The Performance
- 0
Performance
- 0
Accessibility
- 0
Best Practices
- 0
SEO
Lighthouse scores, with a 1.16 s load time.